Pura Vida stands in solidarity with the fight against racial injustice, systemic racism, and the historic oppression of the Black community. We continue to educate ourselves on how we can do more as a company and as individuals, and we encourage our community to do the same.
Show your support and solidarity with our Racial Justice Awareness bracelets. For each bracelet sold, 5% of the purchase price* will be donated to the NAACP Legal Defense Fund, America’s premier legal organization fighting for racial justice.
*If you'd like to learn more about our charity donations, click here.