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BUILDING A BETTER BRAND, PART II WITH PATRICIA MILLER OF VERA BRADLEY

Posted by Adam Lambert on

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"Doing good is about two things: Curiosity and Kindness. "

- Patricia Miller, Vera Bradley

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Welcome back to goodMRKT Live!

In this episode, goodMRKT Co-founders Harry Cunningham and Mary Beth Trypus speak with the incredible Patricia Miller, Co-founder of the inimitable retail company Vera Bradley. If you haven't, make sure you go back and listen to our previous episode with Vera Bradley's other Co-founder, Barbara Bradley Baekgaard, to get a full understanding of the back story of one of America's most iconic brands.

During their conversation, Patricia delivers indispensable advice for business and life that everyone from early entrepreneurs to those waiting to take the next step can use to create something meaningful. Patricia talks about the importance of collaboration on creativity, the impact of having balanced leadership, and the enduring influence of building a brand dedicated to making a difference.

As always, we are so happy to have you join us on this episode of goodMRKT Live! And we're so excited to showcase another story of an incredible founder.

 

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Dedicated to Doing Good
Through VB Cares, Vera Bradley has dedicated their resources to influence positive change in the world. With over $36 million dollars donated towards critical research advancements, they have built a culture of hope around breast cancer.

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